Explore these stories to learn more about the power of capitalism and innovation.


Alyssa Abkowitz Alyssa Abkowitz

The Business of Longevity

The anti-aging industry is booming, fueled by advances in longevity tech, personalized health, and a $1.8 trillion wellness market. Discover how startups and innovations are reshaping aging.

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Alyssa Abkowitz Alyssa Abkowitz

The Mad Dash for Mocktails

As low-alcohol and non-alcoholic beverages soar in popularity, established beverage makers and startups alike are looking to capitalize on the trend. Microdosed mushrooms and hemp in a can, anyone?

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Alyssa Abkowitz Alyssa Abkowitz

Beyond Medals: How Athletes Use the Olympics to Woo Sponsors

Olympic athletes use the Games to attract sponsorships, with top athletes securing major deals while lesser-known ones struggle. Diverse partnerships, strong social media presence, and authentic storytelling help athletes gain brand attention.

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Alyssa Abkowitz Alyssa Abkowitz

Scents and Sensibility

How small businesses in the fragrance and aromatherapy industries are navigating a crowded, but growing marketplace

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Alyssa Abkowitz Alyssa Abkowitz

A Surge in Secondhand Clothing

Between efforts to reduce environmental footprints and looking for a one-of-kind outfit, consumers are flocking to the resale market. Can the demand last?

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